Key takeaways
- Work through the checklist in four groups: Google profile, website, reviews, then tracking.
- Fix the category, service-area setup and gallery text first; they move qualified consultations fastest.
- Give every item a finish date, and have all fifteen done before late winter planning season.
- Check the profile monthly and run the full list again each fall.
A local SEO checklist for a remodeling company covers four areas: a complete Google profile, a website that shows your finished projects in words as well as photos, a steady flow of reviews, and tracking that ties each consultation to its source. The fifteen checks below go in that order. Give each one a finish date and work down the list.
The checklist
- Profile: primary category. Choose Kitchen remodeler or Bathroom remodeler, whichever brings in most of your contracts, and add the other as a secondary category if you do both. Add General contractor only if you take on whole-home renovations (Google's category help).
- Profile: service-area setup. Hide the street address and list the towns or ZIP codes where you will run a crew for weeks at a time, not every place you would answer a call (Google's service-area rules).
- Profile: services. Enter each one separately: kitchen remodels, bathroom remodels, tub-to-shower conversions, cabinet and countertop installs, full home renovations. Give each a one-line description.
- Profile: project photos. Upload finished rooms and progress shots from active jobs, a few every week while crews are working.
- Profile: website link. Point it at your consultation page or homepage, with a tracking tag on the link.
- Listings: matching details. Business name, phone and website should read the same on Bing Places, Apple Business Connect, Houzz and any trade association directory you belong to.
- Website: separate kitchen and bath pages. Homeowners search the rooms separately, so one combined "Services" page ranks for neither.
- Website: a gallery Google can read. Each project needs written text: the room, the scope, the style, how long it took and the area it was in. A photo slider alone gives Google almost nothing to index.
- Website: budget and timeline guidance. A line such as "most of our primary bath projects run six to ten weeks" (use your real numbers) filters out consultations that were never going to sign.
- Website: area pages for the parts of your service area where you most want work, each built on projects you finished there.
- Website: mobile speed. Run your gallery page through PageSpeed Insights. Oversized project photos are the usual reason a remodeler's site is slow.
- Reviews: ask at the final walkthrough. Build the request into punch-list sign-off, then send the review link by text that evening (Google's tips on asking).
- Reviews: reply to every one within a few days, naming the room or project so readers see the kind of work you do.
- Tracking: lead source on every consultation. Each new lead in Buildertrend or JobTread gets a source: Maps, organic search, referral, ads, home show.
- Tracking: calls and forms separated. Use call tracking and a tagged profile link so Maps calls and website consultation requests show up as distinct sources.
The local SEO checklist at a glance
Google profile
- Primary category matches your main service
- Service area set, address hidden
- Services and photos filled in
Website
- A page for each main service
- Tappable phone number on every page
- Fast on a phone
Reviews
- Requested from every customer
- Every review answered
Listings
- Same name and phone everywhere
- Duplicates removed
What to fix first
Fix whatever stops a ready homeowner from finding you or trusting what they find. For most remodelers that is the profile setup and the gallery.
| If this is true | Fix first | Why it comes first |
|---|---|---|
| Your primary category is General contractor but most jobs are kitchens and baths | Item 1 | Category is one of the clearest relevance signals Google uses |
| The profile shows your home address | Item 2 | It breaks Google's service-area rules and exposes your house |
| Your gallery is photos with no words | Item 8 | Homeowners want scope and Google needs text |
| You book consultations that never sign | Item 9 | It filters mismatched budgets before you drive out |
| You cannot say where last spring's projects came from | Item 14 | Without sources, every later decision is a guess |
The plan's driver is a date, not a vague intention. Example: an owner who starts in the first week of November finishes the profile items that week, works through the website items by mid-December, and has the review and tracking routines running before January. When homeowners start planning spring projects, everything they find is current.
How often to review
Check the profile monthly, the website quarterly, and the whole list once each fall.
- Monthly, about half an hour. New photos posted, every review answered, services still accurate, and a source filled in for every consultation booked that month.
- Quarterly. Add finished projects to the gallery, re-run the speed test on the gallery page, and search for your main services from your phone while you are at job sites in different parts of your service area.
- Each fall. Run all fifteen items before late winter planning season. Compare which areas produced signed projects, not just leads, and adjust your area pages and service areas to match.
- After any big change. Opening a staffed showroom, adding a service such as basements, or rebranding the trucks all touch the profile. Recheck items 1 to 6 the same week.
For the deeper version of this list, the SEO audit guide for remodeling websites walks through the technical checks, and the page on Google Business Profile optimization for remodelers covers the profile items in detail.
How VETS Growth Marketing helps
We can run this checklist with you as a dated project: profile fixes in the first week, website items scheduled through the fall, tracking set up in your CRM before planning season. Every account stays in your name, there is no long-term contract, and we report the result as qualified consultations by source. Book a growth consultation and we will run the first pass live and tell you which five items matter most for your business.
Sources
- Manage your service areas for service-area & hybrid businesses, Google Business Profile Help
- Manage your business category, Google Business Profile Help
- SEO Starter Guide, Google Search Central
- Tips to get more reviews, Google Business Profile Help