Key takeaways
- The consultation diagnoses the path from a homeowner's first search to a signed contract, not just the marketing at the top of it.
- Most remodeling growth problems sit one layer below the symptom: a slow spring is often a follow-up problem, not a lead problem.
- You leave with five moves ranked by impact, each with an owner and a date, and the plan is yours whether or not you hire us.
- Bring twelve months of leads, proposals and signed projects by source from Buildertrend, JobTread or your construction CRM.
A marketing consultant for a remodeling company should find out why good homeowners are not becoming signed projects, then tell you what to fix first. Our free growth consultation does that. We follow a kitchen or bath inquiry from the search that found you, through the consultation and proposal, to the contract, and name the five changes worth the most.
What a growth consultation covers
The consultation covers every step a homeowner takes before signing, because a remodeler's growth usually stalls somewhere the owner is not looking. The symptom you feel is rarely where the cause sits.
| What you notice | The layer we check | What we often find there |
|---|---|---|
| "We need more leads" | Consultation-to-proposal and proposal-to-contract rates | Enough inquiries, but proposals go out and nobody follows up for weeks |
| "Spring was slow" | When inquiries arrived and how fast they were answered | Planning-season calls in January and February went to voicemail while crews were on jobs |
| "Leads are tire-kickers" | The website form, gallery and ad search terms | No budget signal anywhere, so every caller assumes you fit their number |
| "Ads stopped working" | Search terms and how conversions are counted | Money going to repair and DIY searches, and form fills counted as wins |
| "Referrals dried up" | Reviews, past-client contact and agent relationships | No routine for asking at the final walkthrough, and no contact with the agents who send new buyers |
We look at your Google Business Profile, because Google ranks local results on relevance, distance and prominence (Google's explanation). We look at the project gallery and the path from it to a consultation request. Then the ads and how conversions are measured (Google Ads conversion measurement), and finally the pipeline in your CRM, where most of the hidden value sits.
What happens in the session
- Confirm your goal For example revenue growth or new locations
- Review what you run now Google profile, website, ads and follow-up, live
- Your five next moves In order, with rough timelines
- Decide what happens next If we are a fit we say so. If not, you keep the plan.
What you leave with
You leave with five moves, ranked by how much signed work each is likely to add, with a rough effort level and who should own it. It is a short plan, not a deck.
Here is an example of what five moves can look like for a hypothetical design-build remodeler with steady inquiries and a soft close rate:
- Follow up every open proposal on a schedule: a call within a few days, a similar finished project a week later, a check-in before your calendar fills.
- Add a budget-range line to the bathroom and kitchen pages, written from your own past contracts, so mismatched budgets self-select out.
- Make the primary profile category the room you sign most, and add finished-room photos every month.
- Exclude repair and DIY terms in Google Ads and count a booked consultation as the conversion, not a form fill.
- Ask for a review at the final walkthrough, by text, while the homeowner is standing in the finished room.
Your five will differ. Some will be quick fixes you can make yourself the same week. Others need a project with dates. Either way, the plan is yours to keep.
Who runs it
You talk with the person who builds the plan, not someone booking demos. The diagnosis is founder-led. Trevor Shirk, who founded VETS Growth Marketing, served as a U.S. Army engineer officer and has more than ten years in digital marketing and business strategy.
The approach is a diagnosis before a prescription. We ask what you want the next twelve months to look like, measure where the business is today, and rank the gap. If we are not the right team to close it, we will say so.
How to prepare
- Pull twelve months of leads by source. Export inquiries from Buildertrend, JobTread or whatever construction CRM you use, with where each one came from. A rough spreadsheet is fine.
- Count consultations, proposals and signed projects. Three numbers for the same period show where the funnel narrows.
- Note your typical contract value by project type. Kitchens, baths, cabinet and countertop installs and whole-home renovations rarely share an average, and the mix changes which channel pays.
- List what you spend each month, by channel: ads, lead services, home shows, the website retainer.
- Share manager access if you can. Google Business Profile and the Google Ads account make the review sharper. View-only access is enough.
- Write down your capacity. How many projects your crews and subs can run at once, and when next season's calendar starts to fill.
You do not need perfect numbers. Ranges give us enough to rank the moves, and gaps in the data are a finding in themselves. The guide to getting more customers for remodelers covers the wider picture if you want to read first.
How VETS Growth Marketing helps
When you want the plan carried out, we scope each move as a project with an outcome and a date, inside accounts that stay in your name: profile, website, ad accounts and CRM. We report in qualified consultations, signed projects and cost per signed project, the numbers a remodeling business is run on. Book a growth consultation before planning season fills your calendar, and leave with your five moves either way. More on how we work with remodelers is on the kitchen and bath remodelers page.
Sources
- Tips to improve your local ranking on Google, Google Business Profile Help
- About conversion measurement, Google Ads Help
- Marketing and sales, U.S. Small Business Administration