Key takeaways
- A good consultation diagnoses before it prescribes: it traces each symptom in your med spa back to a cause in search, ads, website or follow-up.
- You leave with five ranked moves, each with an owner and a date, and you keep them whether or not you hire us.
- The founder runs the diagnosis, not a sales rep.
- Bring a year of numbers from your booking software and view access to your Google and Meta accounts, and the hour goes much further.
A marketing consultant for a med spa should work the way a careful provider does: examine before prescribing. Our free growth consultation reviews your Google profile, website, ads and follow-up against how new patients actually find you and how existing ones come back. You leave with the five moves that would add the most booked consultations.
What a growth consultation covers
It covers every step between a patient's first search and their third visit, because a med spa earns its money on rebooking, not on the first appointment.
- Google Business Profile. Categories, the treatment services list, photos of your real rooms and providers, review volume and replies, and whether the booking link goes straight to your scheduler.
- Website. Treatment pages for injectables, laser treatments, skin rejuvenation and body contouring, how pricing is shown, provider bios, and how many taps it takes a phone visitor to book.
- Ads. What your Google and Meta accounts pay for, whether the ads stay inside Google's and Meta's health and personal-attribute rules (ad policies), and whether "conversions" means booked consultations or any form fill (Google's conversion help).
- Follow-up. How fast a web inquiry, a missed call or an Instagram message gets a reply, and what happens to a patient who has a consultation but does not book treatment.
- Retention. Rebooking reminders, memberships and outreach to patients who have lapsed.
Owners usually arrive with a symptom. The work is finding what causes it.
| What you notice | Where we look | A cause we often find |
|---|---|---|
| A full consult book, thin treatment revenue | Consult-to-treatment numbers in your booking software | No follow-up after the consult, or the price is first heard in the room |
| Quiet weeks after the holidays | Your promotion calendar and contact list | The New Year offer launches after resolution-season demand has already booked elsewhere |
| Plenty of site visits, few bookings | The mobile path from a treatment page to the scheduler | The booking button opens a generic menu instead of the treatment |
| New patients who never return | Rebooking and membership data | No reminder timed to each treatment's usual return interval |
| Rising ad spend, the same patient count | Conversion tracking | Campaigns optimizing toward spam form fills |
What happens in the session
- Confirm your goal For example revenue growth or new locations
- Review what you run now Google profile, website, ads and follow-up, live
- Your five next moves In order, with rough timelines
- Decide what happens next If we are a fit we say so. If not, you keep the plan.
What you leave with
You leave with five ranked moves, each with an owner, an expected outcome and a rough date, and they are yours whether or not you hire us. The ranking is the point. Most med spas have twenty things they could fix, and the order decides whether the work shows up before wedding season or after it.
Each move is written so your team could do it without us. Here is the shape of one, as an example:
Example move: Turn on rebooking reminders in your scheduler for every injectables patient seen in the last six months, timed to their usual return interval. Owner: front desk lead. Done before holiday bookings open. Measure: rebooked appointments per week.
Some moves are fast, such as a profile fix or a text-back for missed calls. Others, such as new treatment pages that need to rank, take longer, and the plan says so honestly.
Who runs it
Trevor Shirk, who founded VETS Growth Marketing, leads the diagnosis himself. He is a U.S. Army veteran and a former Ranger-qualified engineer officer, and he has spent more than ten years in digital marketing and business strategy.
In practice that means the session runs on your numbers and your accounts, not a slide deck. He looks at where patients enter, where they drop out and what each fix would be worth, then tells you plainly which ones he would do first.
How to prepare
- Pull a year of numbers from Boulevard or Zenoti. New patients by month, consultations booked versus treatments that followed, rebooking, no-shows and your top services by revenue. Most med spa software can export these as standard reports.
- Count your memberships. Active members today, how many joined and how many cancelled over the year.
- Grant view access, not passwords. Add us as a user on your Google Business Profile, Google Ads, Meta Business account and Google Analytics (Analytics setup help). You can remove access the same day.
- List your offers and dates. Current promotions, holiday gift card plans and what you ran last wedding season and in January.
- Name your open capacity. Which provider has gaps and which room or device sits idle. Marketing should fill the hours you actually have, so a booked-out laser room and an injector with empty afternoons call for different moves.
- Bring the one problem that keeps you up. Leads, follow-up, staffing or price competition from the spa down the road. Say it plainly and we will start there.
The growth strategy page for med spas explains how the full engagement works, and the repeat-patient guide goes deeper on rebooking.
How VETS Growth Marketing helps
If you want the plan carried out, we scope each move as a project with an outcome and a date, inside accounts that stay in your name. We report in booked consultations, returning patients and cost per new patient, so you can see whether the diagnosis was right. Book a growth consultation and bring the numbers above.
Sources
- About conversion measurement, Google Ads Help
- Set up Analytics for a website and/or app, Google Analytics Help
- Healthcare and medicines policy, Google Advertising Policies Help
- Introduction to the Advertising Standards, Meta Transparency Center