Key takeaways
- The ad account, billing, tracking and landing pages should all be in your business name, with the agency given access.
- Med spa ads run under Google's healthcare and medicines policy, so copy and keywords need someone who knows where the limits sit.
- A useful report shows spend, booked consultations and cost per new patient by service line.
- Management is ongoing: search terms, seasons and your treatment menu all change.
Google Ads management for a med spa means running the campaigns that bring new patients to consultations, inside an ad account registered to your business. We build and run the keywords, ads, landing pages and tracking, keep everything within Google's healthcare ad rules, and report in booked consultations you can check against your own calendar.
What management includes
Management covers everything between a patient's search and a consultation on your books:
- Campaigns split by service line: injectables, laser treatments, skin rejuvenation and body contouring, so budget follows the services you want to grow.
- Ad copy written for the rules. Google restricts promoting prescription medicines (Google's healthcare policy), which covers the neurotoxins behind most injectables. We build the copy on the consultation, the provider and the visit itself, and when a disapproval comes we fix the ad rather than look for a way past the review.
- Keywords and negatives in patient language, from your intake forms and call recordings. Our keyword guide for med spas shows the method.
- A landing page per service with pricing or "from" pricing, provider photos and online consultation booking.
- Call tracking and conversion tracking, so every call and form is counted (Google's conversion measurement).
- Booked consultations matched back from Boulevard or Zenoti, so bidding optimizes toward patients rather than clicks.
- Location targeting around your storefront, set to where your patients actually live, with your address and Business Profile linked.
- Season planning, with budgets set ahead of wedding season, the holidays and New Year resolution periods.
- Monthly search term cleanup, tests and landing page changes, shown to you line by line.
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
Your business should own every piece, and the agency should hold access, not the keys. For a med spa that means more than the ad account itself:
| Asset | Whose name | Why it matters |
|---|---|---|
| Google Ads account | Your business, with you as an admin | It holds your conversion history, which the bidding learns from |
| Billing | Your card or invoice | You see exactly what Google charged, with no markup hidden in a bundle |
| Google tag and Analytics | Your business | Tracking survives a change of agency |
| Landing pages | Your domain | The pages that passed review and convert stay yours |
| Call tracking numbers | Your account | Patients who saved the number still reach you |
If an agency builds all of this in its own name, leaving means starting over: a new account with no conversion history, new pages and new numbers, usually in the middle of a season. We set everything up in your name from the first day, and you can remove our access whenever you choose.
How we report
We report what your front desk would recognize. Each month you get one page:
- Spend by service line.
- Calls and forms, with how many were answered and how many were spam or existing patients.
- Consultations booked, checked against your booking software.
- New patients who started treatment, and cost per new patient by service.
- What we changed this month, what we are testing next and why.
Clicks and impressions are in the appendix if you want them. They are not the headline. If you want to work out the cost per patient yourself, our cost per lead guide walks through it.
How it works
- Assess. We review your account (or the account you should have), tracking, landing pages, policy disapprovals and how calls are answered, then compare cost per booked consultation by service.
- Prioritize. We pick the fixes that move consultations fastest. That is usually tracking first, then negatives and landing pages, with a date on each.
- Execute. We rebuild or restructure inside your account, launch, and watch search terms closely in the first weeks.
- Measure. We report booked consultations and cost per new patient monthly, then set budgets and offers ahead of the next wedding season, holiday rush or New Year push.
How VETS Growth Marketing helps
Med spa ads need two things most accounts lack: someone who keeps them within healthcare ad policy, and reporting tied to the calendar rather than the click. We do both, in an account you own, scoped as projects with dates and no long-term contract. Book a growth consultation and we will review your current account and tell you what we would change first.
Sources
- Healthcare and medicines policy, Google Advertising Policies Help
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help