Key takeaways
- Garage door is crowded with lead brokers who own the ads and the phone numbers. Your account and tracking numbers should carry your name.
- Campaigns split by job (stuck doors and springs, openers, new doors, your name) let each one have its own budget and its own landing page.
- Good management shows its work each month: search terms cleaned, tests run, budget moved toward what books.
- The report that matters is booked calls and cost per booked call, matched to your field software.
Google Ads management for a garage door company means building and running the campaigns that bring in spring, opener and stuck-door calls, in an account you own. In a category crowded with lead brokers and rented phone numbers, ownership matters more than usual. Whoever holds the account and the tracking numbers holds your call history.
What management includes
- An account in your business name, billed to your card, with you as an administrator.
- Campaigns split by job: stuck doors and broken springs, openers, new door installation, and your own name, each with its own budget.
- Keywords and a shared negative list built for garage door searches, including blocks on parts, do-it-yourself and car-repair "garage" searches.
- Ads that match the call. Stuck-door ads lead with how fast a tech can arrive, if you can promise it. Installation ads lead with door styles and the measure visit.
- A landing page for each campaign, with click-to-call at the top on a phone.
- Call tracking and conversions that count booked calls, not every ring (about conversion measurement).
- Ad schedules that match your phones, so night ads run only when someone answers at night.
- A cold-snap budget plan: push when trucks have room, cap spend when the board is full.
- Monthly search term cleanup, ad tests and landing page changes, listed in the report.
- Local Services Ads alongside, if you run them. They are moving into Google Ads as Performance Max campaigns with pay-per-lead goals (Google's transition notice), so both channels end up in the same account.
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
You should, every part of it. In garage door this is not a formality. Some lead programs run ads in their own account under a generic name, forward the calls to you, and keep the numbers, the data and the customers when you stop paying.
| What you own | Why it matters for a garage door company |
|---|---|
| The Google Ads account and billing | Spend history and what the bidding has learned stay with you if you change partners |
| The call tracking numbers | Homeowners who saved the number from last winter's spring repair still reach your office (call tracking setup) |
| Conversion actions and booked-job imports | Bidding learns from your booked calls, and that learning is not lost when an agency leaves |
| Landing pages and the domain | The pages the ads point to keep working after any change of partner |
Ask any partner one question before you sign: if we part ways tomorrow, what do I keep? The answer should be everything.
How we report
We report booked calls and cost per booked call by campaign, matched to jobs in Housecall Pro, Jobber or ServiceTitan. Clicks and impressions show up only as footnotes, when they explain why a number moved.
Each monthly report answers five questions:
- How many booked calls did each campaign produce, and at what cost per booked call?
- How many new doors were sold from installation leads in the last two months?
- How many ad calls went unanswered during the hours the ads ran?
- What did we change this month: search terms blocked, ads tested, pages edited?
- What are we testing next, and what will it tell us before the next cold snap or the spring installation season?
If a month was bad, the report says so and says why.
How it works
- Assess. We check who owns the account, the tracking numbers and the landing pages, read the search terms, and match a month of ad calls to jobs in your field software.
- Prioritize. Tracking is fixed first, since no other change can be judged without it. Then we cut the searches that never book and split the campaigns by job, with a date on each change.
- Execute. We rebuild or clean up the campaigns inside your account, write the ads, set the schedules and show you each change as it ships.
- Measure. We report booked calls monthly, plan budget for the next cold snap, and start installation campaigns ahead of spring.
For the detail behind the work, see the garage door keyword guide and the cost per lead guide.
How VETS Growth Marketing helps
We run Google Ads for garage door companies inside accounts the owner holds, from the billing card to the tracking numbers. The work is scoped as a project with dates, there is no long-term contract, and we measure it in booked calls and cost per booked call. Start with a growth consultation: we will audit the account you have now and tell you who really owns it.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, Google Ads Help