Key takeaways
- The symptom an owner feels, such as "not enough leads", often hides a different cause, such as quotes nobody followed up in March.
- The consultation reviews your Google profile, website, ads and follow-up against how landscaping clients actually buy and renew.
- You leave with five ranked moves, each with an owner and a date, whether or not you hire us.
- Bring exports from Jobber or LMN: active recurring clients, last spring's quotes and who did not renew.
A marketing consultant for a landscaping company should work like a diagnosis, not a sales pitch. Our free growth consultation reviews your Google profile, website, ads and follow-up, finds where recurring clients are actually slipping away, and ranks the fixes. You leave with the five moves that would add the most value before spring signups, whether or not you hire us.
What a growth consultation covers
It covers the full path from a homeowner's first search to a client who renews next spring. Most owners arrive naming a symptom. The useful work is finding the cause underneath, because the fix for each is different.
| What you feel | What we check | A hidden cause we often look for |
|---|---|---|
| "Spring leads are thin" | Profile categories, reviews and Map visibility in the neighborhoods your routes run through | Leads arrive, but quote requests sit unanswered for days while the owner is on a mower |
| "Too many price shoppers" | Ad search terms, landing pages and the request form | Ads and pages attract one-time mow and cleanup shoppers instead of season-long clients |
| "Clients drift every year" | The renewal process in Jobber or LMN and the winter touchpoints | Nobody asks last year's clients to renew before a competitor's door hanger does |
| "Design-build calls want a mowing price" | Gallery, project pages and ad campaigns | Design-build is sold like maintenance, with no portfolio and no process |
| "Snow contracts are a scramble" | When and to whom snow work is offered | Contracts are sold after the first storm instead of to lawn clients in early fall |
Ad tracking, call handling and the profile all get checked against booked work, not clicks (conversion tracking).
What happens in the session
- Confirm your goal For example revenue growth or new locations
- Review what you run now Google profile, website, ads and follow-up, live
- Your five next moves In order, with rough timelines
- Decide what happens next If we are a fit we say so. If not, you keep the plan.
What you leave with
You leave with a ranked list of five moves, each with who does it and by when. Some will be small and fast. Others take a season. The list is yours to keep and act on with your own team, another provider or us.
Example only: a company with three mowing crews and a small hardscape crew might leave with this list.
- Reply to every web request within the hour from March through May, using a text template in the CRM.
- Send last season's clients a renewal offer in February, before door hangers go out.
- Split the website into a maintenance path and a design-build path with a real project gallery.
- Pause ads in neighborhoods off your routes and put that budget on the streets where crews already stop.
- Offer snow contracts to lawn clients in September, by text and on the invoice.
Your five will be different. That is the point of looking at your numbers instead of a template.
Who runs it
Trevor Shirk, the founder of VETS Growth Marketing, leads the diagnosis himself. He served in the U.S. Army as a Ranger-qualified engineer officer and has spent more than a decade in digital marketing and business strategy. You talk to the person who will stand behind the plan, not a rep reading a script.
The session follows the same order every engagement follows: Assess, Prioritize, Execute, Measure. The consultation is the first two, done on your business in one sitting.
How to prepare
- Export your active clients. From Jobber, LMN or your landscaping CRM, pull recurring clients with their start date, service and neighborhood. This shows route density and how long clients stay.
- Pull last spring's quotes. List quotes or estimates sent from February to May and which ones were approved. The gap is often the first finding.
- List who did not renew. Clients from the season before last who are missing this year are the cheapest growth you have.
- Mark your capacity. Note how many more weekly stops each crew can take, the date you usually stop taking mowing clients, and how many weeks out your install crew is booked.
- Open your accounts. Have your Google Business Profile, Google Ads or Meta ads, and website analytics logins ready, or add us as a user beforehand.
- Write down last season's spend. A rough figure per channel is enough: ads, door hangers, mailers, lead services.
If you already know your biggest gap is renewals, the repeat customers guide for landscaping companies is a useful read before the call. For a wider view of channels, see marketing for landscaping companies.
How VETS Growth Marketing helps
The consultation is free and ends with your five moves in writing. If you want us to carry them out, we scope each as a project with an outcome and a date, inside accounts that stay in your name, and we report in requests, approved quotes and recurring clients on your routes. There is no long-term contract. Book a growth consultation in late fall or winter, and the plan is ready before your first spring calls.
Sources
- Tips to improve your local ranking on Google, Google Business Profile Help
- About conversion measurement, Google Ads Help