Key takeaways
- The price follows the scope: how many treatment pages, how booking connects to Boulevard or Zenoti, and who writes and reviews the copy.
- Ask what a monthly fee produces in booked consultations, not in hours, posts or edits.
- Budget for ongoing work your season creates: new device pages, provider changes, holiday and New Year offers.
- Get the domain, hosting, code, photos and consent records in your name before you sign.
How much a med spa website costs depends less on the design than on what the site has to do: how many treatment pages, whether booking runs through Boulevard or Zenoti, and who writes, reviews and owns the content. The FAQs below give the usual ranges. This page explains what you are paying for, and what you should own when you stop paying.
What a website costs a med spa
A med spa website costs whatever its scope costs. The price follows the pages, the integrations and the work behind the words, not the look of the homepage mockup. Two quotes that look far apart are often for two different jobs.
The trap is paying for activity. A low monthly plan that promises "unlimited edits" and "four blog posts a month" can run for years without anyone asking how many consultations it produced. A higher one-time project can pay for itself in one wedding season if it fixes the booking path. Compare quotes on what each one would change in booked consultations.
Example, comparing two quotes: Quote A is a monthly plan on the vendor's own platform with a template, edits on request and a generic Book button. Quote B is a fixed-price project with a page for each treatment you sell, deep links into your scheduler, tracking and a handover of every account. A costs less in month one. Only B tells you, by month three, which treatment pages book patients.
Owned site vs rented site
| Question | Owned site | Rented site |
|---|---|---|
| The domain | In your name | Often in the provider's |
| Content and photos | Yours to move | Can stay with the provider |
| If you leave | The site goes with you | You may start over |
| What you pay for | The build, then hosting and care | A fee for as long as it runs |
What changes the price
The scope items below move a med spa quote the most. Ask every vendor to price them line by line.
| Cost driver | What it means for a med spa | Ask the vendor |
|---|---|---|
| Treatment pages | Injectables, laser treatments, skin rejuvenation and body contouring split into the treatments patients search | How many pages, and who writes them? |
| Copy review | Claims language checked so nothing promises results | Does my medical director review before launch? |
| Booking integration | Deep links into Boulevard or Zenoti for each service, not one generic button | Will each treatment page open its own service? |
| Before-and-after gallery | Organized by treatment, built only from consented photos | Where are consent records kept, and who owns them? |
| Photography | Your rooms, devices and providers instead of stock | Is a shoot included, or do I supply photos? |
| Selling online | Memberships, packages and gift cards, which your booking software may already handle | Are you rebuilding something my software already does? |
| Migration | Existing pages that rank for treatments | How are old pages redirected? |
| Tracking | Calls, booking starts and completed bookings by source | Will I see bookings by page and channel? |
| Speed | Fast pages on mobile data (Google on Core Web Vitals) | How do you test it, and what is the target? |
Ongoing costs
Expect to keep paying for hosting, the domain, security updates and the content work that keeps a med spa site current. The last item is where med spas differ from most businesses.
Your menu moves. A new device needs a page before its launch. A provider leaves and their bio, photos and reviews mentions need updating. Prices change in January. Wedding-season offers go up in spring, holiday gift cards in November, resolution packages after New Year. Each of those is a small job, and a site your team cannot edit turns every one into a ticket and a wait.
Ask for ongoing costs in writing, split into what keeps the site running and what grows it. The first is a utility bill. The second should be measured like marketing, in bookings.
Ownership and contract terms
Ask these questions before you sign anything, and get the answers in the contract.
- Whose name is the domain registered in? It should be the practice's, at a registrar where you hold the login.
- Who holds the hosting account? You, with the vendor added as a user. If the vendor hosts on its own platform, ask how you would move the site off it.
- Do I own the code and design, or license them? A license that ends with the contract means the site ends with it.
- Who owns the words, photos and consent records? Patient photos and their consents belong to the practice. Get that in writing.
- Who controls Search Console and Analytics? Both should be set up under your accounts (Search Console, Analytics setup), so your history stays with you.
- What does the monthly fee produce? Get deliverables and a report that shows booked consultations, not hours used.
- What is the notice period, and what do I take with me? You want a short notice period and a full export: files, database, redirects and every login.
The website design guide for med spas shows what a booking-first build includes, and the SEO cost guide covers the content work if you want the site to keep growing in search.
How VETS Growth Marketing helps
We price med spa websites as fixed-scope projects: a set list of pages and integrations, a launch date and a target measured in booked consultations. The domain, hosting, code, gallery and consent records are in your name before we write a line, and you can leave with all of it. Book a growth consultation and we will scope the build against what your current site is costing you in bookings.
Sources
- Google Search Console, Google
- Set up Analytics for a website and/or app, Google Analytics Help
- Understanding Core Web Vitals and Google search results, Google Search Central