Local SEO Checklist for Pest Control Companies

This local SEO checklist gives a pest control company fifteen fixes it can finish in a week: five on the Google profile, four on the website, three on reviews and three on tracking. Each item ends with what done looks like, so you can tick it off rather than wonder about it. Finish them before termite swarms start the spring rush.

The checklist

1. Profile: set the categories. Pest control service as primary. Add Exterminator or Termite control service only if they describe work you do every month. Done when the categories match what your trucks actually carry.
2. Profile: set the service area. Hide the street address, especially if you run the business from home, and list the towns or ZIP codes your routes cover (Google's service-area rules). Done when every listed area is one you would drive to for a single new stop.
3. Profile: name every service. General pest control, termite inspection, termite treatment, rodent control and exclusion, mosquito service and recurring protection plans, each in the words customers use. Done when nothing your techs sell is missing.
4. Profile: make the hours true. Show the hours someone answers the phone, including the Saturday mornings you take calls in season. Done when a call at the listed closing time reaches a person.
5. Profile: add route photos. Branded trucks, techs in uniform, bait stations installed, gaps sealed against mice. Done when the newest photo is less than a month old.
6. Website: one page per pest. Termites, rodents, mosquitoes, ants and roaches at least, each with signs, treatment and what follow-up looks like. Done when "mice in walls" and "termite swarm" each land on a page about exactly that.
7. Website: a plan page. Visit frequency, what is covered between visits, how re-service calls work and how to cancel. Done when a customer can understand the plan without calling.
8. Website: an inspection page for home sales. For buyers and agents who need a termite inspection before closing, with how fast you can schedule and report. Done when an agent could send a client the link.
9. Website: tap to call everywhere. A visible, tappable number at the top of every page and a form short enough to finish on a phone. Done when you can call from every page with one thumb.
10. Reviews: ask after the problem stops. Ask at the follow-up visit or once the customer confirms activity has dropped, not on the day of the first treatment. Done when the ask is written into the tech's routine.
11. Reviews: automate the request. Send it from PestPac, GorillaDesk, FieldRoutes or your CRM when the right service closes. Done when no one has to remember.
12. Reviews: reply to all of them. Including the "still seeing bugs" ones. Done when nothing older than three days is unanswered.
13. Tracking: a tracking number on the profile. Set it as the primary number and keep your main line as an additional number, which Google's profile guidelines allow (Google's guidelines). Done when profile calls are counted on their own.
14. Tracking: tag the website link. Add campaign tags to the profile's website link so visits from Maps show as their own source. Done when your analytics separates them.
15. Tracking: fill the lead source. Make lead source a required field when a plan is sold in your software. Done when you can count plans by where they came from.

What to fix first

Start with tracking, because a fix you cannot measure is a fix you cannot defend. Then work in the order the season will test you.

If your pages are thin across the board, the order shifts: the pest pages come before anything cosmetic. The service-area pages guide covers what to do once the core pages exist.

How often to review

Review on the pest calendar, not the office calendar. Each season tests a different part of the list.

Late winter, before swarms : Re-check items 1 to 8. Update the termite page with this year's photos and make sure inspection booking works.

Late spring, before mosquito season : Confirm the mosquito service is on the profile and the mosquito page is current. Check review pace (items 10 to 12), because summer is when most first treatments happen.

Late summer, before rodent calls : Refresh the rodent page and exclusion photos. Look at which areas sent calls this summer and whether item 2 still matches your routes.

Every month : Read the numbers from items 13 to 15. Calls, forms and plans sold by source tell you whether anything on this list has slipped.

Any time calls drop : Check the profile first. Edit history shows whether Google or the public changed your categories, hours or phone.

The reviews items hold the most ground over time, because review pace keeps moving while settings stay put. The Google reviews guide for pest control companies covers timing by service.

How VETS Growth Marketing helps

We can run this checklist with you and hand back each item with a finish date, done inside your own Google profile, website and software. The work is scoped as a short project, not an open-ended retainer, and we report in calls and plans sold by source. Book a growth consultation and we will run the first pass on your business live, then give you the five items that matter most for your next season.