Key takeaways
- Start from a phone, searching the way a homeowner with a dead circuit would, in a town you serve.
- Search Console shows which pages Google has indexed and which searches bring visitors. Ask any vendor to show you their work there.
- The usual electrician problems are one catch-all services page, no license number, a home address on the profile and calls not tied to jobs.
- Turn the findings into a short, dated fix list, phone and indexing problems first.
An SEO audit for an electrical contractor website checks whether Google can find your pages, whether those pages answer what customers search, and whether the calls they produce reach you and get counted. You can run the core of it yourself in about an hour with a phone, Google Search Console and PageSpeed Insights, and see what your vendor has actually done.
What an audit checks
A useful audit covers five areas and ends in a short list of fixes.
Indexing : Whether Google has your pages in its index at all. A redesign that left a "do not index" setting switched on can wipe a site from search overnight.
Pages and intent : Whether each service a customer searches for has a page: repairs, panels, EV chargers, generators, lighting, commercial work.
Local signals : The Google profile's category, services and service area, and whether your name and phone match everywhere.
Speed and mobile use : How fast the site loads on a phone, and whether the call button is easy to tap (Core Web Vitals).
Tracking : Whether a call from search can be traced to a booked job.
The point of doing it yourself is to close the verification gap. Many owners pay for SEO and cannot check what was done. After an hour in these tools, you can.
What an audit checks
Google profile
- Categories and services
- Service area and hidden address
- Photos and review replies
Website
- Speed on a phone
- A page for each service
- Titles and descriptions
Reviews
- How recent they are
- Whether each one is answered
Listings
- Name and phone consistent
- Duplicate listings
Tracking
- Calls tracked by source
- Forms tracked to bookings
Run a quick self-audit
- Search from a phone, outside the shop (10 minutes). Stand somewhere in a town you serve and search "electrician near me", "panel upgrade" and "EV charger installation". Note where you appear on the map and in the results below it, and what the top three have that you lack.
- Open Search Console's page indexing report (10 minutes). Check how many of your pages are indexed and read the reasons given for any that are not (Search Console). If your EV charger page is "discovered, not indexed", Google knows about it but has not added it.
- Read the performance report (10 minutes). Sort queries by clicks. Do panel, charger and generator searches appear, or only your business name? Searches for your name alone mean the site is mostly finding people who already knew you.
- Test speed on your two most important pages (5 minutes). Run the home page and your best service page through PageSpeed Insights on the mobile setting (PageSpeed Insights). Note the main problems it lists.
- Call yourself (5 minutes). Tap the call button on your site and on your Google profile, once during hours and once after. Does a person, an answering service or a voicemail pick up? Does the after-hours message match the hours on your profile?
- Check the profile (10 minutes). Primary category, services, hidden street address with your service area listed (service-area rules), and photos from the last month.
- Check tracking in your field software (10 minutes). Open the last twenty booked jobs in ServiceTitan, Housecall Pro or Jobber. How many have a lead source filled in?
Most common problems for electricians
These turn up again and again on electrician websites, and most are fixable in weeks.
| Problem | How you spot it | The fix |
|---|---|---|
| One "Services" page lists everything | Panel and EV searches never show in Search Console | A page for each money service |
| No license number or proof of insurance | Look at the footer and service pages | Add both to every page template |
| Home street address showing on the profile | View your listing on Maps | Hide it, list your service areas |
| Generator page goes stale between storms | Old dates and no recent photos | Refresh it before storm season every year |
| Site or domain owned by a former vendor | You do not have the login, or the domain is not in your name | Move the domain and hosting into your own accounts |
| Commercial buyers land on homeowner pages | No page about capacity, safety or similar projects | A separate commercial page with its own proof |
| Calls not tied to jobs | Blank lead-source fields in your field software | Tracking numbers and a required lead-source field at booking |
| Stock photos of hard hats and lightning bolts | Image search your own site | Real vans, techs and finished work |
What to do after the audit
Turn the findings into a fix list of no more than ten items, each with an owner and a date. Order matters:
- First, anything that stops a call: wrong hours, a dead after-hours line, a broken call button.
- Second, anything that hides pages: indexing blocks, missing pages for your money services.
- Third, local signals: profile category, services and service area.
- Then speed, photos, reviews and content, which build over months.
Re-run the same hour every quarter and before storm season. If a vendor runs your SEO, ask them to walk you through the same reports. The local SEO checklist for electricians covers the routine upkeep, and what SEO costs electricians explains what a fair monthly scope includes.
How VETS Growth Marketing helps
We audit electrical contractor websites live, using the same tools you can open, then hand you a ranked fix list with dates. If you hire us for the fixes, the work happens in accounts you own, and we report booked service calls from search, not audit scores. Book a growth consultation and we will run the audit with you on the call.
Sources
- Google Search Console, Google
- PageSpeed Insights, Google
- Understanding Core Web Vitals and Google search results, Google Search Central
- Manage your service areas for service-area & hybrid businesses, Google Business Profile Help