Key takeaways
- Start with the items that decide whether a call reaches you: hours, phone, category and services on the Google profile.
- Give panel upgrades, EV chargers and generators their own pages, each stating who pulls the permit and how inspection works.
- Trigger the review request from the job-complete status in your field software, so it goes out on every job.
- Put a date next to every unchecked item. A checklist with no dates turns into a list of good intentions.
A local SEO checklist for an electrical contractor covers four areas: the Google profile, the website, reviews and tracking. The fifteen items below are written for electrical work, from the primary category to the license number on your service pages. Most owners can clear the first six in an afternoon and the rest within a month.
The checklist
- Profile: Electrician as the primary category. Add Electrical installation service only if installs are a large share of your work, and skip categories for work you sub out (Google's category guidance).
- Profile: services named the way customers say them. Panel upgrade, EV charger installation, whole-home generator installation, transfer switch, recessed lighting, outlet and switch repair, troubleshooting. Remove anything you no longer do.
- Profile: street address hidden, service area set. You drive to the customer, so Google expects a service-area setup (service-area rules). List only the areas your vans reach on a normal day.
- Profile: hours that match the phone. If you take same-day repair calls on Saturday, show Saturday. If nobody answers at night, do not show 24 hours.
- Profile: real photos, added monthly. Lettered vans, a finished panel with a typed directory, a charger mounted in a garage, a generator on its pad. Skip the stock lightning bolts.
- Profile: website link to the right page. Point it at a fast page with the phone number at the top, and tag the link so its visits show separately in analytics.
- Website: one page per core service. Panels, EV chargers, generators, lighting and repairs each get their own page that says who pulls the permit, what the inspection involves and how scheduling works.
- Website: license and insurance in plain view. Show the license number in the footer and on each service page. Check your state's rules on displaying it in advertising.
- Website: a page for home inspection findings. Buyers and sellers arrive with a report and a closing date. Explain what common panel and wiring findings mean and how fast you can quote.
- Website: tap-to-call on every mobile page. The number in the header, a call button that follows the scroll, and a short form for people who cannot talk at work.
- Website: name, phone and service areas match the profile. Use the same name that is on your vans and your license, everywhere (Google's guidance on business details).
- Reviews: request sent at job close. When the tech marks the job complete in ServiceTitan, Housecall Pro or Jobber, a text with your review link goes out.
- Reviews: a reply to every review within a few days. Mention the work in plain words ("glad the new 200-amp panel is running quietly") without repeating the customer's address or the problem in their home.
- Tracking: Maps calls counted separately. A tracking number on the profile and tagged links, so calls from the map are not mixed in with ads.
- Tracking: calls matched to booked jobs. Each month, compare calls by source with the jobs booked in your field software, so you know what search produced in revenue, not just rings.
The local SEO checklist at a glance
Google profile
- Primary category matches your main service
- Service area set, address hidden
- Services and photos filled in
Website
- A page for each main service
- Tappable phone number on every page
- Fast on a phone
Reviews
- Requested from every customer
- Every review answered
Listings
- Same name and phone everywhere
- Duplicates removed
What to fix first
Fix what stops a call from reaching you, then what makes you relevant, then what builds over time.
| Order | Items | Why it comes here | Typical time |
|---|---|---|---|
| 1 | Hours and phone (4) | A profile that says closed on Saturday hands that day's repair calls to a competitor | Minutes |
| 2 | Category, services and address (1–3) | Decides which searches you can appear for at all, and avoids a suspension | An hour |
| 3 | Tracking (6, 14) | Without it you cannot tell what any later fix was worth | An afternoon |
| 4 | Service and inspection pages (7–9) | Brings the planned panel, charger and generator work | A few weeks |
| 5 | Reviews and photos (5, 12, 13) | Compounds every month once it is a routine | Set up once, then weekly |
Then write a date next to each open item and a name next to each date. "Profile fixed by Friday, panel and EV pages live by month end, tracking checked in four weeks" is a plan you can hold someone to, including yourself or an agency.
How often to review
Look at the profile every month and run the whole list every quarter, plus whenever your business changes:
- Before storm season. Generator and transfer switch pages updated, a post about standby power scheduled, hours confirmed for the busy weeks.
- When you add or drop a service. Started installing chargers or stopped doing low-voltage work? Change the profile services and the website the same week.
- When the service area changes. A new hire or another van may let you reach farther. Add the area and build the page before you advertise there.
- When you switch phone systems or field software. Tracking numbers and lead-source fields break quietly in a migration.
- After any website redesign. Check that the service pages still exist at the same addresses and that nothing is blocked from search.
- When calls dip for two weeks without a weather or holiday reason. Check the profile edit history first.
Choosing categories is the item owners most often get wrong. The category guide for electricians goes through the options. If your vans cover more towns than you rank in, see service-area pages for electricians.
How VETS Growth Marketing helps
We run this checklist on your business as a dated project: the profile and phone fixes in the first week, the service pages on a schedule you approve, and tracking that ties Maps and organic calls to booked jobs. Everything stays in your accounts, and the report shows service calls and revenue by source. Book a growth consultation and we will go through the list with you live and name the five items that would add the most calls.
Sources
- Manage your business category, Google Business Profile Help
- Manage your service areas for service-area & hybrid businesses, Google Business Profile Help
- Tips to get more reviews, Google Business Profile Help
- Add business details to Google, Google Search Central