Key takeaways
- Most restoration companies come in with a symptom ("not enough calls") and leave with a different diagnosis.
- The consultation follows a loss from the first search to the signed work authorization, and finds where jobs leak.
- You leave with five prioritized moves, whether or not you hire us.
- Bring job counts by loss type and lead source, plus access to your Google profile and ad accounts.
A marketing consultant for a restoration company should diagnose before prescribing. Our free growth consultation traces how water, fire, mold and storm jobs reach you today, finds where they leak between the first search and the signed work authorization, and ranks the fixes. You leave with the five moves that would add the most direct jobs.
What a growth consultation covers
The consultation follows a real loss through your business. It starts at the homeowner's search and ends at the crew arriving and the job getting documented. We look at every point where a job can go to someone else:
- Your Google profile. Categories against your job mix, hours against how the phone is really answered, and photos that show your trucks and drying equipment rather than stock images.
- Your website. Whether there is an emergency page for each loss type, and whether a homeowner standing in an inch of water can call in one tap. We also check whether the site explains how the insurance claim works with you.
- Your ads and Local Services Ads. Which searches the money went to and how many charged leads were real losses. We also look at how fast each lead was answered, because an emergency caller who waits rings the next listing (how LSA leads work).
- The phone after hours. Who answers at 2 a.m., how many calls hit voicemail during the last freeze, and how long a callback took.
- Your referral partners. Plumbers, property managers, insurance agents and HOAs: who sends work now, who used to, and who has never been asked.
- Your job mix. How much of your work comes from insurance programs and lead sellers rather than direct calls. We also look at what that dependence costs you in pricing and control.
What happens in the session
- Confirm your goal For example revenue growth or new locations
- Review what you run now Google profile, website, ads and follow-up, live
- Your five next moves In order, with rough timelines
- Decide what happens next If we are a fit we say so. If not, you keep the plan.
What you leave with
You leave with a diagnosis and five ranked moves, each with an owner and a rough date. Typical findings sit underneath the problem the owner walked in with:
| What the owner says | What the numbers often show |
|---|---|
| "We need more leads." | Night and weekend calls go to voicemail, and those callers call the next listing. |
| "Our ads stopped working." | Spend drifted to DIY and equipment-rental searches, and nothing ties ads to booked jobs. |
| "Programs send us the volume." | Direct jobs are a small share, and the Google profile has not been touched in a year. |
| "Storm season is feast or famine." | Nothing is prepared before the surge, so the busy weeks run on whoever happens to answer. |
| "Plumbers don't refer us." | Nobody has visited them, and there is no simple way to send a job over. |
The five moves are yours to keep. If we are the right team to carry them out, we will say so. If you would rather do them in-house, the plan still works.
Who runs it
Trevor Shirk, who founded VETS Growth Marketing, leads the diagnosis, not a sales rep. He is a U.S. Army veteran and a former Ranger-qualified engineer officer with more than ten years in digital marketing and business strategy.
That matters because a diagnosis is only as good as the questions behind it. Nobody reads you a script or steers the call toward a package. The person reading your job export and after-hours call log is the person who decides what goes on the list of five.
How to prepare
- Write down one goal for the next twelve months. More direct water jobs, less program work, a second crew or a new territory. One goal keeps the session focused.
- Export a year of jobs from your job management software. Include loss type, lead source and invoice total. If lead source is blank on most jobs, that is a finding in itself.
- Pull the after-hours call log. Your phone system or answering service can show calls by hour and which were missed. The weeks around your last freeze event or storm tell the most.
- List your marketing spend by vendor. Google Ads, LSA, lead sellers, directories, any agency retainer. Approximate figures are fine.
- Share access if you can. Manager access to the Google profile and read access to Google Ads let us look at real data instead of guessing.
- Name your referral partners. List the plumbers, property managers and agents who have sent you a job, and roughly when they last did.
If you want to look at the bigger picture first, the marketing guide for restoration companies lays out how the channels fit together.
How VETS Growth Marketing helps
The consultation is free and takes one session. After it, any work we take on is scoped as a project with outcomes and dates. Every account, from the Google profile and ad accounts to the CRM, stays in your company's name. We report in booked restoration jobs and cost per job, not clicks. Book a growth consultation and bring your job export. We will show you where the jobs are leaking.
Sources
- Tips to improve your local ranking on Google, Google Business Profile Help
- How leads work, Google Local Services Help
- Marketing and sales, U.S. Small Business Administration