Key takeaways
- The consultation diagnoses the whole path from a customer's search to a loaded truck. It is not a pitch for a package.
- Symptoms like a slow spring or rising ad spend usually have a cause one layer down. The session looks for that layer.
- You leave with five moves ranked by impact, each with an owner and a date, and the plan is yours to keep.
- Bring jobs by lead source, average ticket and quote numbers from Jobber, Housecall Pro or your junk removal CRM.
A marketing consultant for a junk removal company should diagnose before prescribing. Our free growth consultation reviews your Google profile, website, ads and follow-up against how your customers actually book: a quick search after a move or cleanout, a few photos, a price and a time. You leave with the five changes most likely to add booked jobs.
What a growth consultation covers
It covers the whole path a junk removal customer takes, from the search to the truck at the curb, and looks for the places where jobs fall out. Most owners arrive with a symptom. The useful work is finding the cause one layer down, because that is where the fix is.
| What you notice | What we check | A cause we look for |
|---|---|---|
| Spring is here but the phone is slower than last year | Profile categories, services list, photos, pace of new reviews | The listing shows for "junk removal" but not for "appliance removal" or "estate cleanout" |
| Plenty of calls, not enough booked | How quotes are given and how fast | Callers wait days for an onsite estimate when a photo quote would close them on the first call |
| Ad spend climbs every month | Search terms, locations, conversion tracking | Money going to "free furniture pickup", dumpster rental and scrap searches |
| The site gets visits but few quote requests | The first screen on a phone, pricing, the form | No load-size price range, so visitors leave to find a ballpark elsewhere |
| Jobs lost on the busiest days | Who answers while crews are loading | Calls ringing out at month-end while the owner is carrying a sofa down the stairs |
We look at the parts that sit outside marketing too: how many trucks and crews you can put out on a peak Saturday, and how your schedule fills around month-end move-outs. More leads only help if the trucks can take them.
What happens in the session
- Confirm your goal For example revenue growth or new locations
- Review what you run now Google profile, website, ads and follow-up, live
- Your five next moves In order, with rough timelines
- Decide what happens next If we are a fit we say so. If not, you keep the plan.
What you leave with
You leave with five moves ranked by impact, each with who does it and by when. You keep the plan whether you hire us, do it yourself or hand it to someone else.
Here is an example of the shape, written for a hypothetical two-truck operator, not a client:
- Add appliance haul-away, hot tub removal and estate cleanouts to the Google profile services, with real job photos. Owner: office manager. This week.
- Turn on a text reply for missed calls, so a call during a load still gets an answer in seconds. Owner: owner. This month.
- Add a price range by load size and a photo-quote form to the website. Owner: web vendor. Before spring cleaning.
- Add negative keywords for free pickup and dumpster searches. Owner: whoever runs the ads. This week.
- Ask the property managers and realtors who sent jobs last summer for a standing referral. Owner: owner. Before the summer moves.
Five is deliberate. A list of forty "opportunities" is a report, and reports are what most owners have already paid for. Five moves with owners and dates is a plan you can run next to a full schedule.
Who runs it
Trevor Shirk, the founder of VETS Growth Marketing, runs the diagnosis himself. He is a U.S. Army veteran and a former Ranger-qualified engineer officer, and he has spent more than ten years in digital marketing and business strategy.
What that means for you is a straight read. The session follows the same order the firm works in: Assess, Prioritize, Execute, Measure. If the biggest problem is not marketing, for example the phones or capacity, you will hear that plainly.
How to prepare
- Pull jobs by lead source. Export the last twelve months of jobs from Jobber, Housecall Pro or your junk removal CRM with the lead source column. If that column is mostly blank, bring it anyway. That is a finding.
- Know your ticket and your minimums. Bring your average invoice per job, your minimum charge and your load-size price steps, so we can work out what a booked job is worth.
- Count quotes against jobs. Bring how many quotes you gave last month, how many booked, and how many were onsite versus photo quotes.
- Open the doors. Add us as a manager on your Google Business Profile, with read access to Google Ads, Meta and Analytics if you use them. We check what your ad account counts as a conversion (Google's conversion help), because a form fill is not a booked job.
- Name your peak weeks. Tell us which weeks fill the trucks and which ones leave them parked, so the plan is timed to your season.
How VETS Growth Marketing helps
If you want the five moves done for you, each one becomes a project with its own outcome and finish date, so you can stop after the first if it does not pay. Your Google profile, ad accounts, website and CRM stay in your name throughout. Progress is reported as booked jobs and cost per job, checked against your own job records. Start with the growth consultation, or read how we approach getting more customers for a junk removal company and the wider junk removal marketing overview.
Sources
- Tips to improve your local ranking on Google, Google Business Profile Help
- About conversion measurement, Google Ads Help
- Marketing and sales, U.S. Small Business Administration