Key takeaways
- Own the Google Ads account, its billing and its conversion history. An agency should have access, not the keys.
- Good management budgets around capacity: push daycare in back-to-office waves, hold boarding spend when the suites are full.
- The report that matters counts booked new members and how many are still active, matched to your pet care software.
Google Ads management for a dog daycare means running the campaigns that bring in owners ready to book an evaluation day. It also means spending less when boarding is full and proving which searches turned into members. We do it in an account you own, and we report in booked new members, not clicks.
What management includes
- Account structure by service. Separate campaigns for daycare, boarding, grooming and training, so each has its own budget and can be paused on its own.
- Keywords and negatives built from your owners' words, with job, product and how-to-start searches blocked before launch.
- Ads that answer the first questions: vaccinations, the evaluation day, hours that fit a commute, webcams or report cards if you offer them.
- Landing pages that book the evaluation day or request boarding dates. They are never the home page.
- Location targeting around where your clients live and work, sized to the drive they make twice a day.
- Ad schedule matched to when your front desk can answer, with call coverage in the drop-off rush.
- Capacity-aware budgets: boarding spend pulled back for sold-out weeks, daycare pushed when employers call people back to the office.
- Conversion tracking for calls and forms, checked each month against the families who actually enrolled in Gingr or whatever software runs your front desk (Google's conversion measurement guide).
- Weekly search term cleanup and a written note of what changed.
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
You should own it, with the agency added as a user. The account is not just a place to spend money. It holds every search that ever enrolled a member, through every summer and holiday season. That history tells the bidding what a good daycare lead looks like. If it sits in an agency's account, you lose it when you leave.
| Asset | Who should own it | Why it matters for a daycare |
|---|---|---|
| Google Ads account and billing | You, on your card | Spend history and seasonal data stay with the business |
| Conversion actions and tags | You, in your account | Rebuilding them means a season of blind bidding |
| Google Analytics property | You (setup guide) | Shows which pages turn visits into evaluation bookings |
| Call tracking numbers | You, or released to you on exit | Owners save your number. A number that disappears costs members |
| Landing pages and domain | You | Your evaluation and boarding pages keep working if you change partners |
| Client records | You, in your pet care software | The only proof of which ads produced members who stayed |
Warning signs: you have no login, spend arrives on the agency's invoice instead of your statement, or the agency "cannot share" the account when you ask.
How we report
We report in members, not clicks. Each monthly report covers:
Booked new members by campaign : Dogs that cleared the evaluation and paid for a first package or membership, traced to the call or form that started them.
Cost per booked new member : Spend divided by those members, by campaign and by service.
Still active at 90 days : How many members from each campaign are still booking. This is how a recurring business tells good spend from bad.
Evaluation show and pass rate : Booked evaluation days that turned up and passed. A drop points to follow-up or requirements, not ads.
Missed calls : Paid calls nobody answered, often clustered at drop-off and pick-up (how calls from ads are counted).
What changed and what is next : Terms blocked, ads tested, budgets moved, and the one priority for next month, with a date.
How it works
- Assess. We audit your account, tracking and landing pages, and match the last few months of leads to new client records.
- Prioritize. We rank the fixes by members they should add, usually tracking first, then structure, negatives and landing pages, and date each one.
- Execute. We make the changes in your account and set budgets for the next peak on your calendar, so boarding spend is ready before summer and daycare spend before offices fill.
- Measure. We report booked and still-active members monthly and set the next priority.
The keyword guide for dog daycares and the cost per lead guide cover the two parts owners ask about most.
How VETS Growth Marketing helps
Management is scoped in dated projects, such as rebuilding tracking before back-to-office season, rather than an open-ended retainer. The account, billing and conversion history are yours from day one, and you can walk away with all of it. Every report shows new members and how long they stay. Start with a growth consultation: we review your account and hand you the five changes that would add the most members.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Set up Analytics for a website and/or app, Google Analytics Help