Key takeaways
- Reply by text within a minute and call within five, while the homeowner still remembers your ad.
- Ask what prompted the form. An EV delivery date, an inspection closing date and a recent outage each set a different deadline.
- Run the sequence for about ten days, then move silent leads to a seasonal list instead of deleting them.
- Texting needs consent on the form, A2P 10DLC registration and a working STOP.
Facebook lead follow-up for an electrical contractor comes down to two things: reach the homeowner within minutes, and find out why they filled in the form. An EV arriving next week, an inspection report with a closing date and last weekend's outage each call for a different next step. Below is a sequence that covers all three.
Why speed decides
Speed decides because a Facebook lead is an impulse, not a search. The homeowner tapped your generator ad on the couch, and maybe two others in the same ten minutes. Whoever reaches them first, while they still remember the ad, gets the site visit.
Electrical leads also carry deadlines the homeowner may not mention unless asked:
| What prompted the form | The hidden deadline | What to offer first |
|---|---|---|
| An EV on order | The delivery date | An install date before the car arrives |
| A home inspection report | The closing date | A visit this week and written documentation |
| A recent outage | The next storm | A generator site visit while the outage is fresh |
| A remodel | The drywall date | A walk-through with the general contractor or homeowner |
| A panel the insurer or inspector flagged | Policy renewal or the sale | A panel assessment and quote |
The generator lead is the one that cools fastest. Interest is highest while the house is dark or just after. A week of sunshine later, the urgency is gone, so the first two days matter most.
The follow-up sequence
- Form submitted
- Instant text and email Confirms you have it
- A call attempt As soon as someone is free
- Follow-up sequence Spaced texts and calls
- Booked or closed out Every lead ends with an outcome
The follow-up sequence
- Minute one: an automatic text. Name your company, repeat what they asked about, and ask one question: "Thanks for asking about a home charger. When is your car arriving?" Send it only if the form captured texting consent.
- Minutes two to five: a person calls. Ask what prompted the request and when they need it done. If they do not answer, leave a short voicemail that matches the text.
- Within the hour: offer two times. Text two specific slots for a site visit or estimate, or a booking link. "Tuesday at 10 or Wednesday at 3?" gets more replies than "let us know".
- That evening: call again. Homeowners who were at work answer after dinner.
- Day two: send what to expect. Email or text the photos you need (the panel label with the door open, the garage wall, the spot for the generator) and a plain note on permits and inspection.
- Days four and seven: one short text each. Ask a single question, such as "Still planning the charger before delivery?" Stop as soon as they reply or book.
- Day ten: move them to a seasonal list. Silent generator leads get a note before the next storm season. Silent EV leads get one check-in around their delivery month.
Automating it
Automate the first text, the alerts and the reminders, and keep people on the calls. A CRM can pull each Meta lead the moment it arrives, send the minute-one text, alert the office and the on-call phone, and run steps three to seven until the lead replies or books. Once it books, the job should be created in ServiceTitan, Housecall Pro or Jobber with Meta as its source, so the ad gets credit for the work.
Text automation has legal rules. Get clear consent on the form before sending marketing texts, and honor STOP on every message (FCC's TCPA rules, CTIA's messaging principles). Texting from a 10-digit business number also requires A2P 10DLC registration of your brand and campaign (The Campaign Registry). Carriers block or filter unregistered traffic, often without telling you. The missed-call text-back guide covers the same setup for phone calls.
Improving lead quality
Lead quality improves when the form asks one or two questions a casual tapper will not bother with.
- Ask whether they own the home. Renters cannot approve a panel or a generator.
- Ask what prompted the request, with the options listed in the table above. It sorts leads before anyone calls.
- Limit the audience to your service area, drawn by drive time rather than a wide radius.
- Send booked and sold outcomes back to Meta, so it looks for more people like the ones who became jobs.
- Match the ad to the form. A generator ad should open a generator form, not a general "electrical services" one.
For where Meta ads fit at all, see Facebook and Instagram ads for electricians.
How VETS Growth Marketing helps
We connect your Facebook lead forms to your CRM, write the texts around your customers' real deadlines, register your texting properly, and pass booked jobs into your field software. The ad account, CRM and texting number stay in your name, the setup has a finish date, and success is counted in site visits booked from Facebook leads, not in form fills. Bring a week of Facebook leads to a growth consultation and we will show you how many were reached in time.
Sources
- 47 CFR 64.1200: Delivery restrictions (TCPA rules), Electronic Code of Federal Regulations
- The Campaign Registry (A2P 10DLC brand and campaign registration), The Campaign Registry
- Messaging Principles and Best Practices, CTIA