Key takeaways
- Separate campaigns for house washing, roofs, concrete and commercial let you put money where the tickets are biggest.
- Pace the budget to the schedule. When crews are booked out for weeks, buying more driveway leads only creates waiting customers.
- The account, billing and conversion history should be in your business's name. It is the record of what booked.
- Judge management by cost per booked job, by service, matched to your field service CRM.
Google Ads management for a pressure washing company means building campaigns around the jobs you want most, keeping out the equipment and DIY searches that waste money, pacing the budget to how full the schedule is, and reporting what each campaign booked. It should all happen in an account you own, so every season's data stays with your business.
What management includes
- Campaigns split by service. House washing, roof soft washing, driveway and concrete, and commercial exterior cleaning each get their own budget, keywords and ads, so a cheap concrete click never starves the roof campaign.
- Keyword and negative upkeep. Equipment rental, repair, DIY mix ratios and vehicle washing blocked before launch, and the search terms report read on a schedule through spring.
- Ads in customer language. "Power washing", "black streaks on the roof", "HOA letter": the words owners and property managers actually use.
- A landing page per service with real before-and-after photos from your jobs, your service area, and a quote form or instant bid that feeds your CRM.
- Season pacing. Budget builds in late winter, peaks with spring pollen and HOA notices, eases when the calendar is full, and returns for the fall pre-holiday push.
- Call and booking tracking. Calls from ads recorded and tied to campaigns (Google's call reporting), and booked jobs from Jobber, ResponsiBid or your field service CRM matched back to the ads that produced them.
- Local Services Ads in the same place. These ads are moving into Google Ads as Performance Max campaigns with pay-per-lead goals, with service-area businesses following the first wave (the transition notes). We manage both together, so they don't compete for the same homeowner.
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
You should own the account, the billing and the history. A Google Ads account is more than a place to spend money. After one season it holds the record of which searches booked roof washes, which ZIP codes produced commercial clients, and which ads homeowners called from. That record makes next spring cheaper.
Check these are in your business's name today:
- The Google Ads account, with you as an admin user
- Billing on your own card or invoice, not passed through someone else's markup
- Conversion tracking and the Google tag, set up in your account (Google's conversion tracking)
- Call tracking numbers you can keep if you change partners
- Your website and landing pages, on a domain you own
If any of these sit with a vendor, you rent your own customer data. When the contract ends, the history leaves with it, and the next agency starts from zero in the middle of your busy season.
How we report
We report what the ads booked, by service, once a month. Clicks and impressions appear only to explain a change. A typical monthly report covers:
| Line | Where it comes from | What it tells you |
|---|---|---|
| Spend by service | Google Ads | Where the money went |
| Real leads by service | Calls and forms, duplicates and spam removed | What the spend produced |
| Booked jobs by service | Matched in your field service CRM | What turned into work |
| Cost per booked job | Spend ÷ booked jobs | Whether each campaign pays |
| Average ticket | Your CRM | Whether you are winning the jobs you want |
| What we changed | Our work log | Negatives added, tests run, pages updated |
The cost per lead guide explains how we check the platform's numbers against your calendar.
How it works
- Assess. We review your current account, landing pages and tracking, and match last season's leads to booked jobs in your CRM.
- Prioritize. We decide which services and ZIP codes deserve budget first, usually house washing and roofs, and put dates on the rebuild before spring.
- Execute. We build or restructure the campaigns, negatives, ads and pages inside your account, and connect tracking to your CRM.
- Measure. Each month we report booked jobs and cost per booked job by service, then set the next change, from spring ramp-up to fall storefront prep.
For the wider picture of paid search in this trade, see the Google Ads overview for pressure washing companies.
How VETS Growth Marketing helps
If you already run ads, we take the account over where it stands. If an agency controls it, we help you get admin access or open a new account in your business's name before anything else changes. Management runs as projects with outcomes and dates, with no long-term contract, and the monthly report shows booked jobs and cost per booked job by service. Bring your login to a growth consultation and we will trace last spring's spend to the jobs it booked.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, Google Ads Help