Key takeaways
- Own the Google Ads account, the billing, the conversion tracking and every phone number. The agency gets access, never title.
- Keep your main number on trucks and yard signs, and use tracking numbers only in ads.
- Good management shows its work: search terms blocked, tests run, pages changed, and booked jobs by campaign.
- Judge the account on cost per booked job, pulled from your schedule, not on clicks.
Google Ads management for a junk removal company should leave you owning three things: the account, the data and every phone number in your ads. Inside that account, good management turns spend into booked jobs with tight keywords, pages that quote fast, and tracking that ties each call to a job on your schedule.
What Google Ads management includes
- An audit and a rebuild inside your account. Campaigns split by the work you want: single-item pickups, cleanouts, same-day jobs and light demolition, each with its own budget.
- Weekly keyword and negative work. Junk car, dumpster, scrap and job-seeker searches blocked before they eat the budget.
- Ads that answer the first question. Starting prices by load size where you publish them, same-day availability, and "text us a photo for a price."
- A landing page for each service, with a call button, a photo-quote option and the towns you serve.
- Location and schedule settings that match the trucks. Targeting drawn by drive time from the yard, and ads that run when someone can answer.
- Budget pacing by season. More in spring cleaning and summer moves, and more again in the last week of each month.
- Call tracking and job matching. Every call and form tied to a job in Jobber, Housecall Pro or your junk removal CRM.
- Local Services Ads alongside search ads, where junk removal is eligible in your area, including the move of Local Services Ads into Google Ads as Performance Max when your account makes the switch (Google's transition notice).
- A change log you can read, so you can see what was done each week.
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
You should own every piece, and the agency should hold access, never title. An account set up under an agency's manager login and billing can stay with the agency when you leave, and so can its history of what booked.
| Asset | Who owns it | Why it matters for a junk hauler |
|---|---|---|
| Google Ads account and billing | You, paid with a card in the business name | Years of search terms and booked-job data stay with you |
| Conversion actions and tags | You, in your own Ads and Analytics | The definition of a "booked job" does not reset when partners change |
| Call tracking numbers | You, on your own tracking account | Numbers that leave with an agency go dead on every ad and flyer that used them |
| Landing pages and domain | You | Your best-converting page is not rebuilt from scratch |
| Business Profile and Local Services Ads | You | Name and address changes are made on the Business Profile |
One rule saves a lot of pain in this trade. Keep your main number on the truck doors, yard signs and fridge magnets, and give tracking numbers only to ads. If a tracking number has ever ended up on a truck wrap, it has to be in your name.
Warning signs you do not own your account: you get a PDF but no login, the agency "cannot share" access, or ad spend arrives on their invoice instead of your card statement.
How we report
We report in booked jobs and cost per booked job, pulled from your schedule as well as from Google. Clicks and impressions appear only where they explain a change.
Booked jobs by campaign : Counted from Jobber, Housecall Pro or your CRM, matched to the call or form that started them.
Cost per booked job : Spend divided by booked jobs, by campaign, set against what a job of each load size leaves you after dump fees and labor.
Job mix : Whether cleanouts and demolition are paying for the single-item calls, or the other way round.
Missed calls : Paid calls nobody answered. Ads cannot fix this leak, but the report should show it (how call conversions are counted).
What changed : Search terms blocked, ads tested, pages edited, budgets moved.
Next priority : One thing, with a date.
How it works
- Assess. You add us as a user on your account, or we build a new one in your name. We review the last 90 days of search terms, calls and booked jobs, and check the tracking.
- Prioritize. Tracking comes first, because every later decision depends on it. Then wasted search terms, then landing pages. Each item gets a date.
- Execute. We do the work in your account and log it. Spring cleaning and month-end changes go in before the rush, not during it. The keyword guide shows the kind of cleanup involved.
- Measure. Each month you get booked jobs and cost per booked job by campaign, and we agree the next priority. The cost per lead guide explains how that number is built.
How VETS Growth Marketing helps
We manage Google Ads for junk removal companies in accounts the owner holds, with tracking numbers in the owner's name and no long-term contract. The work runs as dated projects, and the report is in booked jobs. For the wider plan, see marketing for junk removal companies. To see what your current account looks like from the inside, book a growth consultation.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, Google Ads Help