Key takeaways
- The account, billing, tracking and landing pages should all be in your business name, with the agency given access.
- Repair calls, panel upgrades, EV chargers, generators and commercial work each need their own campaign and budget.
- A management report should end at booked calls, matched to ServiceTitan, Housecall Pro or Jobber, not at clicks.
- Storm season and the Local Services Ads move into Google Ads both need a plan before they arrive.
Google Ads management for an electrical contractor has two jobs: fill the schedule with the calls you want, and leave every asset in your name. That means campaigns split by repair, panel, EV charger and generator work, tracking that follows a call into your field software, and a monthly report in booked calls you can verify.
What management includes
- Campaigns by job type. Repairs and troubleshooting, panel and service upgrades, EV charger installs, standby generators and lighting each get their own campaign, budget and ad copy.
- A separate commercial campaign when you want that work, with its own keywords and its own proof: licensing, crew size and similar projects.
- Keyword and negative keyword work every week, blocking apprentices, DIY wirers, utility customers and the work you do not do.
- Ads that name the job and the next step: the service, the area, your call-out policy and a phone number that rings.
- A landing page for each service, so a panel upgrade click lands on a panel upgrade page with permit and process answers.
- Call and form tracking, with booked jobs imported back as conversions so bidding learns from booked work.
- Budget pacing by season, with generator budget ready before storm season and pulled back on days the board is full.
- Your Local Services Ads move, as Google folds them into Google Ads as Performance Max campaigns with pay-per-lead goals (Google's transition notice).
Who owns what in a managed account
| Part | You own | We do |
|---|---|---|
| The account | Opened in your business name | Work in it as a user |
| Billing | Charged to your payment method | Recommend budgets |
| Changes | Every change visible in the account | Build, test and adjust campaigns |
| Results | History that stays with you | Report calls, booked jobs and cost per customer |
Who should own the account
You should, and the test is simple: whose name is on the billing, and who holds admin access. An agency should be a user on your account, not the owner of it.
| Asset | Why it must be in your name |
|---|---|
| Google Ads account and billing | Your spend history and settings stay with you if you change partners |
| Admin access | You can remove an agency in minutes without asking permission |
| Conversion actions and their history | Automated bidding learns from this data; losing it means starting over |
| Google Analytics and Tag Manager | Tracking keeps working after a handover |
| Call tracking numbers | The numbers on your ads and site keep ringing your office |
| Landing pages and domain | Pages you paid for do not disappear with the agency |
Ask your current agency one question: if you left tomorrow, what would you keep? If the answer is anything less than everything on that list, fix it before you spend another month.
How we report
We report in booked calls, matched to the jobs in ServiceTitan, Housecall Pro or Jobber. Each month you get one page:
- spend, leads and booked calls by campaign
- cost per booked call for repairs, panels, EV chargers and generators
- panel, charger and generator jobs that sold, including late sales from earlier months
- what we changed, such as new negatives, paused keywords or page edits
- what we will test next and why
Calls are counted from tracked numbers (Google's call tracking), and forms from conversions that fire on submit (how conversions are counted). If a number cannot be traced to a job, we say so rather than guess. The cost per lead guide shows the math we use.
How it works
- Assess. We review your account, search terms, tracking and landing pages, and match last quarter's leads to your job records to find where money leaks.
- Prioritize. We rank the fixes by booked calls gained. Tracking and negatives usually come first, then campaign splits, then pages. Each fix gets a date.
- Execute. We do the work inside your account and show you each change. That includes the keyword and negative lists and the seasonal budget plan.
- Measure. Each month we report booked calls and cost per booked call, then reset priorities, with generator and storm-season budgets set before the season arrives.
How VETS Growth Marketing helps
We manage Google Ads for electricians as projects with outcomes and dates, not an open-ended retainer. The account, the billing and the tracking stay in your name, so changing managers later means removing a user, not rebuilding years of conversion history. We report booked calls by job type, the way you run the schedule. Book a growth consultation and we will audit your account and show you the five changes worth making first.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Local Services Ads transition to Performance Max campaigns with pay-per-lead goals, Google Ads Help