Key takeaways
- Keep ServiceTitan, Housecall Pro or Jobber for dispatch, estimates and invoices. Build custom only for the work it leaves to spreadsheets.
- Electrical work carries steps most field software treats as notes: load calculations, permits, utility coordination and inspections.
- The best first build usually removes retyping between the intake, the estimate and the permit.
- The code, hosting and data should be in your company's name from day one.
Custom software for an electrical contractor rarely means replacing ServiceTitan, Housecall Pro or Jobber. It means building the few tools your field software leaves to spreadsheets and text threads: panel photo intake for EV charger quotes, a permit and inspection tracker, a dashboard that ties ad spend to booked calls. Your office stops retyping, and you own every line of code.
When custom beats off-the-shelf
Custom beats off-the-shelf when your team handles the same job in three places, or when a number you need lives in no single system. Field service software is built around the visit: book it, dispatch it, price it, invoice it. Electrical work has a stretch before and after the visit that most platforms only cover with a notes field.
Follow one job through a typical shop to see where it breaks. This is an example, not a client story.
A homeowner picks up a new EV next week and calls about a Level 2 charger. The CSR asks for panel photos, which arrive by text on someone's cell. The estimator runs a load calculation in a spreadsheet and finds the panel needs an upgrade. The quote goes out from Jobber. The permit application is filed on the city portal, and its number goes into a notes field. The utility has to schedule a disconnect for the service change, tracked on a whiteboard. The inspection is booked by phone. When it fails on a labeling item, nobody updates the customer for two days.
Every step after the quote is real work, and none of it is visible to the owner without asking three people. When the same gap appears on most panel, generator and EV jobs, a small custom tool pays for itself in office hours. When it appears twice a year, a better process in your existing software is the cheaper fix.
Signs you have outgrown "almost fits":
- You pay for several apps that each cover part of intake, permits or reporting.
- A coordinator spends hours a week moving data between them.
- You cannot see which marketing source produced last quarter's panel upgrades.
Off the shelf or custom
Does your current software fit how you work?
- Yes Configure it fully Use the features you already pay for
- Mostly Connect what is missing Integrations and small tools around it
- No Build what you own Code and data in your name
What we build
- Photo intake for install quotes. A form that collects panel and meter photos, the charger or generator model, and the distance from the panel to the garage or pad, then creates the lead in your field software.
- Permit and inspection tracker. Permit numbers, the inspecting authority, inspection dates, results and re-inspections, with an automatic update to the customer at each stage.
- Utility coordination log. Disconnect and reconnect requests for service upgrades, with status and dates, so a crew never shows up before the utility does.
- Generator service roster. Every standby unit you installed, its model and its maintenance due date, feeding service reminders.
- Builder and remodeler portal. A login where the general contractors who send you rough-ins and remodel wiring can submit jobs and see schedule and inspection status.
- Owner dashboard. Booked calls, estimates and revenue by lead source and job type, with booked jobs sent back to Google Ads and Analytics as conversions (conversion measurement).
Each tool reads from or writes to ServiceTitan, Housecall Pro or Jobber where their integrations or exports allow. Intake work overlaps with follow-up, so it is often scoped with CRM setup for electricians. If the bottleneck is writing estimates rather than tracking them, start with AI quoting for electricians.
Ownership of code and data
You should own everything, starting with the first commit. In practice that means:
- The code repository sits in your company's account.
- Hosting, domain and database are registered and billed to your business.
- Customer, permit and install data can be exported in a standard format at any time.
- Plain documentation explains how it works, so another developer could take over.
The install record matters more than it looks. Knowing which homes have a 200-amp service, a transfer switch or a charger you installed is the list you market to for the next decade. It should never sit in a vendor account you cannot export.
How a project runs
- Assess. We trace one real panel upgrade or generator install from first call to passed inspection, and list every place data is retyped, lost or waiting on a person.
- Prioritize. We pick the one tool that saves the most office time or protects the most revenue, write down the outcome it must deliver, and put a date on it.
- Execute. We build in phases, connected to your field software, and put a working version in front of your CSRs and estimators early so they test it on live jobs.
- Measure. We track the agreed outcome, such as hours of retyping removed or inspections rebooked faster, and plan the next phase for a slower stretch, before storm season fills the generator queue.
How VETS Growth Marketing helps
Every custom tool is its own project, with the outcome and the delivery date agreed before any code is written. The repository, hosting and data belong to your company from the start. We report results in office hours saved, estimates followed up and booked calls, the numbers you already run the shop on. Bring a list of the spreadsheets your office keeps by hand to a growth consultation, and we will tell you which one to replace first.
Sources
- About conversion measurement, Google Ads Help
- Set up tracking calls to a phone number on a website, Google Ads Help
- Set up Analytics for a website and/or app, Google Analytics Help