Key takeaways
- Price follows scope: the number of service and area pages, the storm and claim content, CRM and estimate integrations, and who writes the copy.
- The ongoing costs are hosting, the domain, updates and call tracking. Get each one in writing before you sign.
- The biggest risk in roofing website deals is not the price. It is a vendor who keeps the domain, the site or the phone numbers when you leave.
- Pay for a site that books inspections, and ask how the vendor will show you that it does.
How much does a website cost for a roofing company? Anything from a few hundred dollars for a template you fill in yourself to five figures for a custom site with service and area pages, storm content and CRM integration. The useful question is what each quote includes, who owns the result, and whether the site will book inspections.
What a website costs a roofing company
A roofing website costs whatever its scope demands, and quotes vary so much because vendors are pricing different things under the same word. Three broad tiers cover most of what a roofer will be offered:
- A template you fill in yourself. Cheapest, fastest, and fine for a new company with one crew. You write the copy, choose the photos and live with the template's limits.
- A template built out by a vendor. The vendor writes basic pages and sets up a contact form. Often sold with a monthly fee that bundles hosting, and sometimes "SEO" that is hard to see.
- A custom, conversion-focused build. Pages for each service and area, a storm page, an inspection form wired to your CRM, call tracking, and speed work. This is where the five-figure quotes sit.
The cheapest option is not always the cheapest outcome. A site that looks fine but does not get a homeowner with a leak to tap the phone number costs you jobs every storm season.
Owned site vs rented site
| Question | Owned site | Rented site |
|---|---|---|
| The domain | In your name | Often in the provider's |
| Content and photos | Yours to move | Can stay with the provider |
| If you leave | The site goes with you | You may start over |
| What you pay for | The build, then hosting and care | A fee for as long as it runs |
What changes the price
The page count and the integrations move the price most. For a roofer, these are the line items worth asking about:
| Cost driver | Why it matters for a roofer |
|---|---|
| Service pages | Replacement, repair, storm damage and insurance claims, and gutters each need their own page and answers |
| Area pages | Each town or area page needs real local jobs and photos to be worth publishing, so each one takes real writing time (Google's spam policies cover doorway pages) |
| Storm and claim content | Explaining inspections, documentation and how you work with adjusters takes care, and it is the page storm visitors read |
| CRM integration | Sending inspection requests into JobNimbus, AccuLynx or your CRM with the lead source attached |
| Instant estimate tool | An embedded tool that gives a ballpark replacement range usually adds setup work and its own subscription |
| Photography | Real crew, truck and job photos cost time or a photographer, and they beat stock every time |
| Copywriting | Who writes the pages. A vendor who expects you to write fifteen pages is quoting a smaller job |
| Speed and accessibility | Fast mobile pages (Google's Core Web Vitals) take deliberate work, not just a nice theme |
Ongoing costs
After launch, a roofing website keeps costing a modest amount every year, and each item should be in writing:
- Hosting, often bundled into a monthly fee. Ask what is included and what happens to the site if you stop paying.
- Domain renewal, every year, in your name.
- Security and software updates for the platform and plugins.
- Call tracking numbers, if you use them to see which pages and sources produce calls (Google's call tracking help).
- Integrations and tools, such as a scheduler or estimate tool, each with its own subscription.
- New content before the season. Updated storm pages, new job photos and new area pages, if you want the site to keep growing.
Roofers are often sold a monthly package where it is unclear what the money buys. If a vendor charges every month, you should see what was done each month and what it produced in calls and booked inspections.
Ownership and contract terms
Ask these questions before you sign, and get the answers in the contract:
- Whose name is the domain registered in? It should be yours, with your login, not the vendor's account.
- Who owns the hosting account? If the vendor hosts it, what do you get when you leave: the files, the database, or nothing?
- Who owns the design, code and copy? "Free website" deals in roofing often license the site to you, so it disappears when the monthly payments stop.
- Who owns the photos? Your job photos should stay yours and be handed over in full.
- Who owns the tracking phone numbers? Customers and directories end up with those numbers. If the vendor keeps them, leaving can cut off calls from your own listings.
- Who owns Analytics, Search Console and the ad accounts? All of them should be in your name, with the vendor added as a user.
- What is the term and the exit? How long is the contract, what does leaving cost, and how long does handover take?
A vendor who answers all seven in your favor without hesitating is worth more than a cheaper quote that does not. The roofing website design guide covers what the site itself should do once you own it.
How VETS Growth Marketing helps
We price roofing websites as fixed-scope projects with a launch date, a written list of what is included, and a measure in booked inspections. You own the domain, hosting, code, copy, photos and tracking numbers from day one. After launch we report calls and inspections by page, so you can see what the money produced. Book a growth consultation for a scoped quote, or browse our website design services.
Sources
- Understanding Core Web Vitals and Google search results, Google Search Central
- Set up tracking calls to a phone number on a website, Google Ads Help
- Spam policies for Google web search, Google Search Central