Key takeaways
- A multi-location site is mostly location pages: each one needs its own hours, phone, photos, reviews and booking.
- Franchisees should read the website rules in their agreement before anyone builds anything.
- Own what you pay for: the domain, code, content and tracking, or at least the parts the agreement lets you own.
- Launch on a date, ahead of the next opening or annual plan, and report new customers per location page.
Website design for a multi-location franchise is mostly location design. A visitor wants the nearest location's hours, phone number and next open time, then a fast way to call or book. We build a page for every location that answers those questions, inside your brand standards, and connect it to your CRM so you can see new customers per location.
What a multi-location business website has to do
It has to get every visitor to the right location and turn that visit into a call, a booking or a walk-in. The brand story matters, but the person on the phone in a parking lot wants to know whether the nearest location is open and how to get in.
What you can change depends on who controls the site:
| Your situation | What you can usually change | What we build |
|---|---|---|
| Franchisee on the brand's website | Location page content, where the franchisor's system allows edits | Stronger location copy, real photos, local offers, and ad landing pages the brand approves |
| Franchisee allowed a local site | Your own site, within brand standards | A brand-compliant site with a page per location and per service |
| Multi-location brand you own outright | Everything | One domain, a locator, a page per location and service, CRM connection |
Many franchise agreements restrict local websites and any domain that uses the brand's trademarks. Read yours, or ask us to, before anyone writes a line of code.
Where a website loses customers
- Visitor arrives From search, Maps or an ad Where it leaks: Slow on a phone
- Sees proof Reviews, photos, real work Where it leaks: Nothing they can check
- Finds the next step Call, quote or booking Where it leaks: Phone number buried
- Takes it One tap or a short form Where it leaks: Long forms and dead ends
- Booked new customer Tracked to the page that earned it
What we build
- A page for every location, with its address, hours, phone, parking or entrance notes, photos of that team and that space, and its own reviews.
- A locator that works on a phone: nearest locations first, with distance, today's hours and a call button, in text search engines can read, not only inside a map widget.
- Service pages that link each service to the locations that offer it, so nobody books a service their nearest location does not provide.
- Booking or call buttons per location, so a booking lands in the right location's calendar.
- Structured data for each location, describing it as a local business with its own address and hours (Google's local business markup).
- Tracking by location: calls, forms, bookings and direction clicks, each tagged to the location page that produced it.
- A launch template for new locations, so the next location's page is ready before opening day instead of weeks after.
- Fast pages, checked against Core Web Vitals on real phones (Core Web Vitals).
Owning your site
You should own what you pay for: the domain, hosting, code, content and the accounts behind them, in your business name, with us added as a user.
In a franchise system that takes a little more care. If the franchisor owns the brand site, you will not own that. You can still own the photos and copy you create for your locations, any local site or landing pages the agreement allows, your call tracking numbers and your customer data. Put in writing what happens to your location pages if you sell a location or the agreement ends. For a multi-location brand with no franchisor, there is no reason to own anything less than everything.
How it works
- Assess. We read the website rules in your agreement, review every location page on a phone, check speed and tracking, and find the locations that get visits but few calls or bookings.
- Prioritize. We rank the work by what it is worth: usually the weakest location pages and the next opening first. Each item gets a date, set ahead of your next launch or annual planning cycle.
- Execute. We build, get brand approval where it is required, and move old location URLs to the new pages with redirects so nothing you have earned is lost (Google's SEO starter guide).
- Measure. Each month you see calls, bookings and new customers by location page, so you know which locations need attention next.
Before a rebuild, the conversion checklist for multi-location websites is a quick way to see where your current pages leak. The website cost guide covers what drives the price.
How VETS Growth Marketing helps
We build multi-location websites as fixed-scope projects with a launch date, not open-ended retainers. Everything we build sits in your accounts, within what your agreement allows, and we report in calls, bookings and new customers per location rather than page views. Book a growth consultation and we will tell you which location pages to fix first.
Sources
- Local business structured data, Google Search Central
- Understanding Core Web Vitals and Google search results, Google Search Central
- SEO Starter Guide, Google Search Central